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Let me share what happens 1,247 times every single day across American dealerships:
A customer submits a lead. Waits for a response. Hears nothing. Buys elsewhere.
The tragic part? They preferred the first dealership. Better reviews. Better location. Sometimes, even better pricing.
But silence killed the sale.
Right now, this exact scenario could be playing out with your leads. Not because your team doesn't care. But because there are only so many hours in a day, and leads never stop coming.
You've seen this movie before:
Monday morning. You check the weekend leads. Find one from Friday night that nobody touched. Great customer. Ready buyer. Exactly what you want.
You immediately assign it to your best guy. He calls. No answer. Texts. No response.
Later you find out why – they bought Saturday morning from the dealer who responded Friday night.
This isn't a story. It's a pattern. One that repeats every single week at every single dealership.
You're reading this because deep down, you know it's happening. Not once. Not twice. But every single day.
And here's what makes it worse...
You've got a CRM. You've got a BDC. You've got systems and processes and morning meetings.
Yet somehow, at 3 AM, you're lying awake knowing that somewhere in that digital maze, another deal is dying. Another customer is waiting. Another opportunity is slipping through fingers that are already full.
You're not crazy. You're not incompetent.
You're trying to bail out a boat with a teaspoon while the water pours in through holes you can't even see.
It starts innocently enough.
A lead comes in at 7:23 PM. Your BDC is gone. Your salespeople are with customers.
"No problem," you think. "We'll get it in the morning."
By morning, that customer has already scheduled with a competitor. But you don't know that yet.
What you do know is this: Your BDC manager just called in sick. Again. The new kid you hired last month just quit. Via text. And somewhere in your CRM are 47 leads marked "attempted contact" that nobody's actually called.
So you do what you always do. You handle it yourself.
Every time your team misses a lead, you step in — again.
You're the highest-paid follow-up specialist in the business. A General Manager making BDC calls because you can't trust anyone else to do it right.
Your sales manager interrupts: "Boss, we got a problem with the Johnson deal..."
Your phone buzzes. It's your wife: "Will you make Katie's recital tonight?"
You both know the answer.
By noon, you've personally saved three deals that almost died. You've also missed two meetings, skipped lunch, and that knot in your stomach has graduated to full-time residency.
Your owner calls. The numbers are off. Again.
"What's the problem?" he asks.
The problem? The problem is you're playing whack-a-mole with an avalanche.
Oof…this is emotionally tough enough to even write about.
Let me paint you a different picture here. And pay attention, because this isn't fantasy. This is Tuesday for Chris from Bud Clary Ford
6:03 AM: Chris’s phone shows 3 notifications. Not problems. Confirmations.
Chris smiles. Takes a sip of coffee. Checks his dashboard.
Every lead from last night? Answered within 90 seconds. Not by his team. By Tyler - his AI assistant that never sleeps, never forgets, never lets a customer wonder if anybody gives a damn.
8:30 AM: Sales meeting. Instead of asking "who followed up with the internet leads?" Chris’s asking "who wants the 10:30 appointment? Customer's pre-qualified, trading an F-150, already approved."
His salespeople are literally competing for appointments. Appointments that show up. Because Tyler doesn't just respond - he qualifies, confirms, and reminds.
Noon: Chris is eating lunch. Actually eating. Not scarfing a burger while texting a customer. His phone's on the desk. Silent.
3:00 PM: Quick check-in. System shows 7 appointments for tomorrow already booked. Two service leads converted to sales opportunities. One dormant lead from 6 months ago just re-engaged and scheduled.
5:45 PM: Chris is packing up. His sales manager stops him: "Boss, we just broke our Wednesday appointment record. And it's only Tuesday."
6:30 PM: Chris’s at his daughter's recital. Front row. Phone off.
Because Tyler's still working. Right now, while Chris’s watching his daughter play violin, Tyler's responding to a lead that just came in. Answering their questions. Checking inventory. Booking their appointment for Thursday.
By the time Chris checks his phone at 8 PM, that customer's already confirmed. The appointment's in the CRM. The salesperson's been notified.
Zero input required.
Look, we could tell you more about the technology. How we integrate with every major CRM. How the AI learns your inventory. How it never makes the stupid mistakes that killed your last automation attempt.
But you don't care about technology. You care about results.
So here's what we’re willing to do:
We'll show you exactly how PuzzleAuto will work in YOUR store. With YOUR leads. With YOUR team.
Not a generic demo. Not a sales pitch. A working session where you'll see your actual leads being handled in real-time.
You'll watch leads get answered in 60 seconds instead of 6 hours. You'll see appointments being booked while we're talking. You'll see what your competition is probably already using to eat your lunch.
The demo takes 27 minutes. You'll know within the first 10 if this is real.
If you like what you see, we can have you live in 72 hours.
If you don't, you'll at least know what you're up against.
But here's what you need to know: We only onboard 3 new dealer groups per month. We're booking demos for June right now, and I've got 7 spots left.
Your competitor might be reading this same letter. The question is: Who's going to act first?
Click below to lock in your session. Choose a time that works. And make sure to bring your skepticism.
In 27 minutes, you'll either see the solution to your biggest problem, or you'll confirm that we’re full of hot air.
Either way, you'll sleep better knowing the truth.
🧠 See It Book Real Appointments →
Used by GMs and VPs across rooftops.
👉 [Book My Live Demo]
Still reading? Still skeptical? Good.
Here are the links to some of our case studies and what the dealers we’ve revolutionized have to say!
📍 CASE STUDY 1: Three Humans Walk Into a BDC… and Lose to AI.
📍 CASE STUDY 2: 42% of New Leads Booked — In Under 15 Minutes.
Your move, GM.
Marc Lavoie,
Founder, Puzzle Auto
P.S. Chris from the story above? He cut his BDC from 5 people to 1. Saved $19,000 a month in payroll. Increased appointments by 43%. And made it to every single one of his daughter's recitals last quarter. The guys up in corporate think he's a genius. His wife thinks he got a personality transplant. The truth? He just stopped trying to be superhuman and got superhuman help instead.
